The Leaping Bunny Turns 15 Years Old

November 15, 2011

The Leaping Bunny Program is turning 15 years old in November. The Program, administered by the Coalition for Consumer Information on Cosmetics (CCIC), provides consumers with the best assurance that personal care and household products are truly cruelty-free.

 Leaping Bunny Milestones

  • Certified almost 400 companies as cruelty-free.
  • Distributed more than 235,000 copies annually of the Compassionate
  • Shopping Guide, a wallet-sized guide listing all certified companies.
  • Developed the only free cruelty-free app for both the iPhone and Android phones.
  • Amassed the largest number of ‘likes’ on Facebook in the realm of cruelty-free shopping.

 The Gold Standard

In a sea of bunny logos and “no animal testing” statements, shoppers can rest assured that Leaping Bunny’s high standard is the best of the best, requiring companies and their ingredient suppliers to not only commit to no new animal testing, but to also be open to independent audits. The Leaping Bunny Logo is the only internationally recognized logo for cruelty-free certification and has been named as the most trusted cruelty-free logo by leading consumer blogs and magazines.

 Message for your fans/followers/customers

Help our friends at Leaping Bunny celebrate their 15th anniversary by taking their pledge to go cruelty-free. The Leaping Bunny Logo provides the best assurance that a product is free of animal testing. Take the leap today!   www.leapingbunnypledge.org

 Who we are

The Leaping Bunny Program is administered by the following animal protection organizations: American Anti-Vivisection Society; Animal Alliance of Canada; Beauty Without Cruelty, USA; Doris Day Animal League; The Humane Society of Canada; The Humane Society of the United States; MSPCA Center for Laboratory Animal Welfare; and New England Anti-Vivisection Society.

Leaping Bunny 15th Anniversary information