Ok, friends. Do me a huge favor. Pull out your smart phones. Open up your calendar (or the calendar on your computer). Go to August 21, 2012. In between the hours of 9 and 11 pm put a reminder to watch QVC.
Why? I’m almost too excited to actually type this, but on August 21st between 9pm and 11pm, Jing Ai will have its national debut on QVC!!!!!! For six minutes, I’m going to have the opportunity to introduce my Sierra Glow Duo to 91 million households!!!!!!!!!!! Forgive the multiple exclamation points. Sometimes, a girl just has to use them.
Many of you know that I’ve been working endlessly on Jing Ai for almost three years now. Every second of every minute of every day, my brain has been consumed with Jing Ai. Good or bad, it’s the way it’s been. I made up my mind that I was going to have a successful natural and organic cosmetics company, and the perfectionist in me ran with it.
I had countless people tell me I was crazy to do something so risky. I thought it was risky to not try it. I saw the bigger picture, and I imagined a brilliant light at the end of the tunnel. I’m no longer just imagining that brilliant light; I can actually see it because on August 21st, I will be coming out of the tunnel!
I knew that with my 25 years of experience in the beauty industry I would be able to achieve what I set out to do. I’ve had to reinvent Jing Ai a few times along the way. Last year, I relaunched her in the fourth quarter with what I knew was the right combination of product and packaging. I knew in my heart I had finally got it right. It was time to show Jing Ai off.
With all the confidence in my product, I brought Jing Ai to Henri Bendel for their “open see” last October, and they loved it! I’ve already told you about my successful Henri Bendel trunk show. That was just the beginning. Next, I decided to enter my Sierra Glow Duo Bronzer in the CEW Eco Beauty Awards, the Oscars of the beauty industry. Anyone who is anyone in the industry attends or pays attention to these awards. I’ve made it to the finals in that competition and later this week, I’ll find out if I take the top honors.
But, get this. During the initial CEW presentation night, I had many people come to my table to learn about the Sierra Glow Duo. I told everyone my story – my inspiration for the brand, the ingredients I insist on using, and my commitment to eco-friendly packaging. Three of the women who came to my table and listened to my story decided that they were going to change my life that night. They returned to my table only 20 minutes after I finished telling them my story. One of them handed me her card and told me she was the cosmetic beauty buyer for QVC!!!!!!!! I’m still amazed I was able to hear what she was saying because my heart was beating so loud and fast I could hear it my head, but I heard her say they absolutely loved my story and my product and would like to meet to discuss launching Jing Ai on QVC.
I somehow found the strength to keep my knees from buckling underneath me. I actually shook and cried, not something I do very often. A week later I was at QVC’s offices and you know the rest – August 21st, baby! There are no words to describe the gratitude I have for this opportunity. As you know, the inspiration for Jing Ai was my grandmother Rose who died of breast cancer. Her birthday was July 28th. I am certain she will be sitting on my shoulder that night.