Earth Day is Every Day 4 Me!

April 30, 2013

Today is the last day of Earth Day month!   But, I try to live by the belief that every day is Earth Day.  I could say it any day of the year and be right on track.

In my personal life, I try to love the earth in the same way many people do. I consume less. I buy eco-friendly products and organic food when I can get my hands on it. I recycle.When I started Jing Ai, I knew I wanted my company’s values to match my family’s values. That’s why from day one, I’ve been working at improving ingredients, packaging, and any area of Jing Ai’s operations that I can make more eco-friendly.

I just returned from my weekend at the New York City Green Festival and had the best time meeting people who care about the environment. I had so much fun sharing Jing Ai’s story with anyone who would listen. One of the stories I shared over and over is about Jing Ai’s packaging.All of our containers, pencils and tubes can be recycled. And, the packages that are made from paperboard for Jing Ai Masquerade Concealer and the Sierra Glow Duo are up to 100% recycled – with up to 95% post-consumer content. I make sure they’re made with natural fibers and printed with soy ink. They’re so natural, they could be put in your home compost. Think about it. You can actually turn the packaging into food for your organic vegetable garden!That’s just one of the ways Jing Ai shows Pure Love for the earth. And, we’re not done yet. As Jing Ai grows, I plan to make sure that the we add eco-friendly practices wherever possible because Jing Ai is all about natural beauty, and there’s nothing more naturally beautiful than Mother Earth.   Pure Love Grows XOXOXO