Support The Cause

October 6, 2014

It’s October beauties, and for me it’s always a special month. As you probably know, Jing Ai’s chic beauty brand was inspired by timeless memories of the pure love I received from my grandmother Rose who died of breast cancer. October is Breast Cancer Awareness Month, and there are so many ways we can all support those who have this awful disease while helping to educate others and funding ways to find a cure.

The opportunities to join in on the support get more creative each year. Here are a few out-of-the-ordinary ways you can help raise awareness for breast cancer, plus one rather ordinary, but incredibly important, way.

  1. Take a selfie. PF Changs has the #PaintPFChangsPink campaign running this month. The chain has painted the horse statues that stand outside the restaurants pink, and it’s asking guests to take a selfie in front of one of the statues. If you post your selfie to social media using the #PaintPFChangsPink hashtag, PF Changs will donate $1 to the National Breast Cancer Foundation. It’s also donating $1 for every sushi roll ordered during the month.
  2. Buy lingerie – Stella McCartney’s limited edition Gemma line of pink bras and panties are sexy and philanthropic. McCartney will donate a percentage of the proceeds from the sales of to The Linda McCartney Centre, an organization that works to provide the most advanced treatments and technologies for patients with breast cancer.
  3. Wear some pink shades – Aviator sunglasses are hot right now, and Avon is selling pink Breast Cancer Awareness Sunglasses. $2.40 from each pair sold will go to the Avon Breast Cancer Crusade, that’s already raised over $321 million for the cause.
  4. Drink some beer – Here in the Philadelphia region, some awesome craft breweries are creating pink-hued beers specifically to raise funds and awareness for breast cancer. They’re donating a portion of the proceeds of the beer to various organizations. I bet there are craft breweries all over the country doing something similar.
  5. Donate money – Buying things is fun, but sometimes the best thing to do is make a straight donation to an organization you want to support. Last week I told you about the Look Good Feel Better organization that’s dedicated to improving the self-esteem and quality of life of cancer patients by teaching them beauty techniques when diagnosed with cancer. It’s just one of the many fine organizations that help support breast cancer patients. Find one you want to support and give whatever you’re able. Every little bit helps!

Whatever you choose to do this month, remember to take care of yourself, too. If it’s the only thing you do during Breast Cancer Awareness Month, make sure that your breast exams and mammograms are up to date!

Pure Love Grows, Donna XOXOXO